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For whom is that the primary business model, instead of an addition though?
by xkjkls 8y ago
For whom is that the primary business model, instead of an addition though?
- egypturnash 8y agoIRC, Line makes absolute pots of money off of stickers, merch of the characters they've made for those stickers, and assorted other things. Wish I could find the article I read on that a while back.
- xkjkls 8y agohttp://vator.tv/news/2017-01-13-how-does-line-make-money http://vator.tv/news/2017-01-13-how-does-line-make-money That seems to indicate that 22% of Line's revenue was from stickers, which was lower than the highest section: advertising. Those are 2017 numbers, and I'd suspect that advertising makes up an even bigger section now.
- alach11 8y agoPopular games like Dota 2, Fortnite, and League of Legends are free to play but charge for in-game cosmetic changes.
- xkjkls 8y agoHuge differences in engagement. Video games end up with small numbers of people who spend insane amounts of time with their product. Social media is large numbers of people spending small amounts of time. Because the customers aren’t nearly as engaged, they aren’t as willing to spend for extra goodies
- rhizome 8y agoLots? Woudn't it fundamentally be a DLC strategy?
- xkjkls 8y agoI’m talking a social media platform. Video games are fundamentally different because the goal is to get a small number of highly engaged users. Social media drives value from having huge networks of large numbers of people. There are people who spend 10 hours a day playing Fortnite, and are perfectly willing to spend gobs of money to make that experience better. There aren’t the same sort of “whales” in social media.
- rhizome 8y agoIs it too abstract to suggest that it's merely one business model incorporating proven features of another business model? Video games are not fundamentally different here, I think you might be looking through the wrong end of the telescope. People who use a thing paying money for more features of that thing.