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I used to do a lot of work in Asia, and it was pretty common there to see businesses have the option to use whatsapp to contact them. It was very common place t
by AmericanChopper 8y ago
I used to do a lot of work in Asia, and it was pretty common there to see businesses have the option to use whatsapp to contact them. It was very common place to be able to contact customer care via whatsapp, or to do things like book a haircut, or restaurant etc... It also drove a lot of B2B communication.
- pmontra 8y agoThat's inbound communication. This is outbound, with the risk it's only spam.
- untog 8y ago> This is outbound, with the risk it's only spam No, the WhatsApp Business API is both in and outbound.
- AmericanChopper 8y agoIt was both really. I’d have customer care reps reach out to me via whatsapp in some situations.
- pmontra 8y agoDo they use their own number or a company account common to every rep? In the first case it's not different from you and me messaging about business. It doesn't require anything more than the standard WhatsApp app. If they were using a common account then yes, WhatsApp would have done something new for businesses as they did with the APIs they let Twilio use.
- AmericanChopper 8y agoI honestly don’t remember. My point was more that it was a pretty good customer experience that’s used quite extensively in some markets.