Product development and the internal documents you have, can serve as the basis for good content. Essentially you're writing about problems that you're solving

Product development and the internal documents you have, can serve as the basis for good content. Essentially you're writing about problems that you're solving with your product. Your first articles can be related to your MVP, and the following ones about stuff you discover after gaining your first users. What I think the OP is trying to communicate, is basically that SEO or creating content that attracts people, is just a natural step within the development of your business. You'd need a interesting take on a problem or solve one that nobody else is solving, and then make sure that you don't miss the keywords people search for.