3 ms·
It sounds like they did not spend too much time on it. They hired someone in the community to write for them. Then others wanted write on their platform for fre
by aytekin 8y ago
It sounds like they did not spend too much time on it. They hired someone in the community to write for them. Then others wanted write on their platform for free. It was a very clever strategy that scaled without much effort or time from them.
- aerosmile 8y agoIt actually took all of my time to get the operation going. Considering that I was a co-founder and there weren't many of us around, it was a sizable time investment and a huge gamble for the company. While I didn't have to do any writing, it would be disingenuous to promote the idea that all it takes for SEO to take off is a clever trick. In fact, if there's one message I would share, it is that there are no shortcuts (but on the positive side, if you do put in the work, you can make it despite being an early-stage company). Most of my work went into analyzing the topics we should be writing about, creating lists of keywords I was encouraging our writers to use, recruiting writers, and then building relationships in the relevant communities and promoting the content. Eventually we ended up getting enough people to subscribe to our newsletter and follow us on Twitter that the promotional work went away.