The company makes 378 real purchases then mails 378 real products to random addresses scattered throughout the US. This allows them to leave verified reviews.

The company makes 378 real purchases then mails 378 real products to random addresses scattered throughout the US. This allows them to leave verified reviews. There's a whole industry around this - The Reply All podcast interviewed people who make these reviews. They talk about the economics of reviews and Amazon's reluctance to admit there is a problem. https://www.gimletmedia.com/reply-all/124 https://www.gimletmedia.com/reply-all/124