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Interesting business model indeed if this article https://techcrunch.com/2018/08/01/whatsapp-business-api/ https://techcrunch.com/2018/08/01/whatsapp-business-a
by astatine 8y ago
Interesting business model indeed if this article https://techcrunch.com/2018/08/01/whatsapp-business-api/ https://techcrunch.com/2018/08/01/whatsapp-business-api/
is to be believed. Though the part of a business only being able to respond to customer initiated messages doesn't seem right - I, even now, get WhatsApp messages from bookmyshow and makemytrip (movie and travel booking portals in India) for bookings done, without me ever sending them a WhatsApp message. They were a part of the early adopter program. And the Twilio API also offers to send unsolicited messages for a fee ($0.0075 it looks like).
- pdesh08 8y agoPranav from Twilio here. You're right — businesses can contact users first, provided they only use message templates pre-approved by WhatsApp.The article gets that wrong. The messages MMT or BMS have sent you so far should be according to these templates. Also, businesses can not send unsolicited messages though - users have to opt-in to receiving messages from them. You probably did that when you gave them your WhatsApp number after buying a ticket or a flight.
- function_seven 8y agoHow is the opt-in requirement enforced in the API? Some sort of ticket or per-user authorization hash?