> Though it is a golden egg for any company to get their brand name to be associated as the name of the thing. It can backfire, though. When your brand name be

> Though it is a golden egg for any company to get their brand name to be associated as the name of the thing. It can backfire, though. When your brand name becomes a generic term for a type of product, it can invalidate your trademark. I did not even know Thermos was an actual company until I was ~20 years old.