If you have a list, you can drive monster gains via basic A/B testing of components. - Time of day sends make huge differences, early AMs test well for us desp

If you have a list, you can drive monster gains via basic A/B testing of components. - Time of day sends make huge differences, early AMs test well for us despite article's counter point. - Highest open rates are Sunday but Tuesday we see highest level of transactions. - Including company name in your email can increase opens and clicks substantially. etc etc - so much good data on this topic - particuarlly the first link: http://www.email-marketing-reports.com/tactics/best-time-to-send/ http://www.email-marketing-reports.com/tactics/best-time-to-... http://conversionvoodoo.com/blog/2010/07/personalizing-your-email-subjects-can-drop-your-conversion-rate/#more-614 http://conversionvoodoo.com/blog/2010/07/personalizing-your-... http://www.mailermailer.com/resources/metrics/index.rwp http://www.mailermailer.com/resources/metrics/index.rwp