Everyone would immediately stop taking all Visas. They charge what they can get away with, and generally they can, or rather could, get away with the higher ra

Everyone would immediately stop taking all Visas. They charge what they can get away with, and generally they can, or rather could, get away with the higher rates. A couple of percentage points was worth it if it made the sale, especially if there was a high likelihood that your customer only had that one method of payment. Now almost everyone has multiple cards, and many retailers are pushed to much lower margins, so we see the results that we see.