I agree: For example, when Jim O'Neill came up with the term "BRIC", it set in motion a certain way of thinking about the world economy and the fact that the te

I agree: For example, when Jim O'Neill came up with the term "BRIC", it set in motion a certain way of thinking about the world economy and the fact that the term "BRIC" travelled so easily meant it was great advertising for him and his idea. But it came as part of a well-reasoned and well-researched article on the subject which contained several ideas that were novel and actually his. But this is just jumping on a bandwagon that's already well on its way and joining the landgrab over who gets to be seen as an important player in the realm by trying to be the one to slap a label on it. -- This is a tactic that's a bit lacking in intellectual honesty IMHO.