Hank's right on. It doesn't matter if they click, because without purpose (intent to buy/find) the click is proportionally worth so little as to be nearly worth

Hank's right on. It doesn't matter if they click, because without purpose (intent to buy/find) the click is proportionally worth so little as to be nearly worthless. As Agent Smith says: It's purpose that created us. Purpose that connects us. Purpose that pulls us, that guides us, that drives us. It is purpose that defines us, that binds us.