I don't think this is sufficient for those calling for filtering of hate speech. The goal is not so that you personally don't see it, but rather that no-one see

I don't think this is sufficient for those calling for filtering of hate speech. The goal is not so that you personally don't see it, but rather that no-one sees it. You see this in the reporting about hate speech in private facebook groups - these groups are quite happy with their speech, but chunks of society are not. [EDIT]: To be clear, I am not arguing for censorship, but rather pointing out that the way most people see the problem of hate speech is not as one where they come in contact with it, but that it is allowed to exist at all and that others come in contact with it. Maybe the US won't legislate on this and being free from advertisers will be enough, but the EU (and Germany in particular) does legislate on these grounds, so you may find yourself in conflict with a bunch of governments if your solution is that users do their own filtering as they like.