I think that it is mostly familiarity, and once you start thinking about it you quickly begin to think to much and get lost in bad rationalizations, eventually

I think that it is mostly familiarity, and once you start thinking about it you quickly begin to think to much and get lost in bad rationalizations, eventually bordering on the religious. When you believe that you can't overcome lack of familiarity you will never adopt, self-fulfilling prophecy. My personal familiarity idol happens to be the Cherry rubber sheet series, kind of ironic among all the MX hype.