Apple isn't a plucky start up, they're a tanker. They don't change directions quickly. Apple could start putting out rubbish hardware where even the most basic

Apple isn't a plucky start up, they're a tanker. They don't change directions quickly. Apple could start putting out rubbish hardware where even the most basic input devices don't work, not admit their mistake for 3 years, double down and roll that out on their entire product line and it would take years to impact sales & revenue. By the time revenue starts dropping it's probably too late to fix.