No, it's herd mentality. Because it's what everyone else is doing, it's the standard, it's what you do and to be an outlier in this is to be deluged with how ar

No, it's herd mentality. Because it's what everyone else is doing, it's the standard, it's what you do and to be an outlier in this is to be deluged with how archaic you are and then be swarmed in marketing jargon that breaks down page element interactions to an atomic level. Meanwhile, users ditch the bloated web pages for apps or if browsing from a laptop or desktop computer, for a curated view delivered by Facebook or Twitter or another service in the long tail (i.e., Tumblr, Pinterest, etc.). The effect may not even be plainly noticeable but it does work on a psychological level. All the cruft and gunk dissuades repeat visits and any desire to return to browse that internet space. Some online spaces, and mostly in the news vein are even overtly abominable. My local news outlet (azcentral.com) is unbearable to load, with the autoplay video, the barrage of ads, both popovers and the hard elements that take space in display. Leaving just a tiny portion of the screen real estate to actual content that a reader might be interested in.