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Reverse Engineering A/B Tests (2009)
- KenanSulayman 8y ago(2009) That said, it's fascinating how archaic websites from just 9 years back look today..
- ssharp 8y agoWhen I first saw the various screenshots and the Netflix mailer, I thought this was from 2004-2005.
- magnusmundus 8y ago> Netflix offers two ways to watch movies - get a DVD by mail or stream it from the Internet. It's not only about the looks.
- al_ramich 8y agoI suppose it's interesting to find out whether and what companies are A/B testing, not sure you can learn a great deal though as each site will have its own objectives, KPIs, design and user segments. Rotating banners or versions of the same is really just a way to have more content and more dynamic design but its not really A/B testing.
- canadianwriter 8y agoBy the way - if you are thinking of A/B testing, my article has some serious considerations to make before you do: https://kolemcrae.com/testing-sucks-right/ https://kolemcrae.com/testing-sucks-right/