I like my rewards Visa... That's why Kroger is willing to turn you away -- they don't want to pay for your rewards. In a business where profit margins can be

I like my rewards Visa... That's why Kroger is willing to turn you away -- they don't want to pay for your rewards. In a business where profit margins can be a thin 1 - 2%, losing some customers that cost a 3% transaction fee while driving others to cheaper transactions can be a net win despite losing business. Though I suspect that Visa will blink first before other retailers decide to do the same.