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actually, as the commenter below indicated, according to jackob nielsen's research, I am absolutely right. http://www.useit.com/alertbox/banner-blindness.html
by hank777 18y ago
actually, as the commenter below indicated, according to jackob nielsen's research, I am absolutely right.
http://www.useit.com/alertbox/banner-blindness.html http://www.useit.com/alertbox/banner-blindness.html
Summary:
Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.
The unethical here is tricking people into thinking popups are system dialog boxes.
The economics of the situation are clear. 100,000 magazine readers is a business. 100,000 web readers is lunch money.
- JayNeely 18y agoI'm sorry, but you've completely ignored the comment you're replying to to make an unsubstantiated point. Nostrademons pointed out current research that states clear demographics interested in advertising. Jakob Nielsen's research presents generalized findings that don't contradict the research Nostrademons is referring to.
- hank777 18y agoactually no I am not ignorning his point. Its just not statistically meaningful. The truth is that of the people that click on ads, they are midwestern housewives. But there are statistically not enough of them to make many services that rely on them profitable. TV and print are broadly successful at attaining users attention. The web is not - at least for display ads.