That's such a great talk by Tony Seba. Highly recommended for anyone who hasn't seen it or some of the other ones he's given. I imagine that the traditional ca

That's such a great talk by Tony Seba. Highly recommended for anyone who hasn't seen it or some of the other ones he's given. I imagine that the traditional car rental companies will be the first to provide services. They already have fleet maintenance, post-ride clean-up/turnaround, and demand forecasting/repositioning down, all that's left is to setup a subscription model. Uber could get there but I kinda feel that they will implode if they make an attempt to transition to self-driving cars, from a huge driver backlash or strike. Though I really want to see most what happens to all the parking lots and parking garages which will slowly disappear. Hopefully they can be transformed into green spaces.