It is a very convenient side effect and yes, users care a lot about load times as well, as multiple case studies show, eg. https://developer.akamai.com/blog/201

It is a very convenient side effect and yes, users care a lot about load times as well, as multiple case studies show, eg. https://developer.akamai.com/blog/2015/09/01/mobile-web-performance-monitoring-conversion-rate https://developer.akamai.com/blog/2015/09/01/mobile-web-perf... The reason users care is the reason people hop on amp.