Apple Music is growing its user base substantially faster than Spotify is, and according to some reports, already has more paid subscribers in the US. https://

Apple Music is growing its user base substantially faster than Spotify is, and according to some reports, already has more paid subscribers in the US. https://www.digitalmusicnews.com/2018/07/05/apple-music-spotify-us-subscribers-2/ https://www.digitalmusicnews.com/2018/07/05/apple-music-spot... Also, Apple Music has a much higher percentage of paid subscribers (90–95%) than Spotify (just over 50%), by virtue of not having a free tier. That probably means that Apple's music service isn't losing them money, unlike Spotify (or at least, isn't losing money as fast) -- Spotify's advertising revenue is only about 10% of their total. So, I can't see a really good business case for that.