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What about Spotify? Seems like a cheaper company that is beating Apple at a game they want to win.
by jVinc 8y ago
What about Spotify? Seems like a cheaper company that is beating Apple at a game they want to win.
- electricslpnsld 8y agoApple Music pulled ahead of Spotify in the US market as of this month, in terms of subscribers.
- scarface74 8y agoWhy would they? Apple Music is already growing faster than Spotify.... https://www.forbes.com/sites/careypurcell/2018/05/15/with-50-million-subscribers-apple-music-still-lags-behind-spotify-for-now/#53a92282557f https://www.forbes.com/sites/careypurcell/2018/05/15/with-50...
- chipotle_coyote 8y agoApple Music is growing its user base substantially faster than Spotify is, and according to some reports, already has more paid subscribers in the US. https://www.digitalmusicnews.com/2018/07/05/apple-music-spotify-us-subscribers-2/ https://www.digitalmusicnews.com/2018/07/05/apple-music-spot... Also, Apple Music has a much higher percentage of paid subscribers (90–95%) than Spotify (just over 50%), by virtue of not having a free tier. That probably means that Apple's music service isn't losing them money, unlike Spotify (or at least, isn't losing money as fast) -- Spotify's advertising revenue is only about 10% of their total. So, I can't see a really good business case for that.
- toasterlovin 8y agoThere's no money in running a music service. Labels have all the leverage, since the value of a streaming service is in having access to all music ever produced, so they will negotiate their way to approaching 100% of the excess that is left after paying for the overhead of running a streaming service.