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Every person I know is using an ad blocker so I guess they do care. And yes, publishers care as well: https://www.washingtonpost.com/news/the-switch/wp/2016/05/

• soared 8y ago
  True - Pubs care because they lose revenue, user use adblock to block ads. I don't know anyone who uses an adblocker to improve load speeds.
  • theyinwhy 8y ago
    It is a very convenient side effect and yes, users care a lot about load times as well, as multiple case studies show, eg. https://developer.akamai.com/blog/2015/09/01/mobile-web-performance-monitoring-conversion-rate https://developer.akamai.com/blog/2015/09/01/mobile-web-perf... The reason users care is the reason people hop on amp.