This looks like a pure fluff announcement to me -- it's not enabling any new functionality. Mark Zuckerberg even said that this is built on top of the Graph AP

This looks like a pure fluff announcement to me -- it's not enabling any new functionality. Mark Zuckerberg even said that this is built on top of the Graph API so anyone could have built this app but no one cares. It looks to me like facebook slipped on the deadline to launch whatever they've been in "lockdown" for and they had to scramble to put this and the other minor things together for the press.