They absolutely did. They normalized negligent, opaque and irresponsible recording/manipulation of data under the hand-wavy intent of "oh, we're just making it

They absolutely did. They normalized negligent, opaque and irresponsible recording/manipulation of data under the hand-wavy intent of "oh, we're just making it easier for you to interact with your friends and family." Little regard for any peripheral consequences. There have yet been any real consequences for that. At the scale this whole situation has grown to, they absolutely are getting too easy. On the surface this action by FB is pointed at the right direction, it is not enough.