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Because facebook recognizes how powerful a tool the site is to fuel hate and they don't want to destroy society.

• jsonne 8y ago
  Facebook's motivations are profit. Nothing more and nothing less.
  • ggg9990 8y ago
    Not necessarily. Zuckerberg is basically accountable to no one as CEO. He can’t be fired even by the board. So Facebook’s motivations are whatever his own personal motivations are.