> you, as a human, can read the review Yes, you can, if you ever get to the review page. The ratings on reviews average out into the product rating. If there i

> you, as a human, can read the review Yes, you can, if you ever get to the review page. The ratings on reviews average out into the product rating. If there is a zillion one star "shipping is slow and Amazon customer service sucks" reviews, the product (which might be of very high quality otherwise) will have a one start rating. So you are not likely to see the product, since it will not make it into any sort of rating based list and even if you do see it you are likely to ignore it based on its one star rating.