You may wish to look into behavioral economics [1], a system of psychology + decision making that looks deeply at how individuals often do go against their econ

You may wish to look into behavioral economics [1], a system of psychology + decision making that looks deeply at how individuals often do go against their economic (and other) self-interests. [1] https://en.wikipedia.org/wiki/Behavioral_economics https://en.wikipedia.org/wiki/Behavioral_economics