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I noticed a billboard the other day. All it had was an edge-to-edge photograph, a raised squircle outline (iOS app icon shape of square with rounded corners), a
by aeontech 8y ago
I noticed a billboard the other day. All it had was an edge-to-edge photograph, a raised squircle outline (iOS app icon shape of square with rounded corners), and a one word name.
It was a very simple ad, but it made me double-take, because I suddenly realized that the squircle has become such an ingrained visual term of our cultural reference frame that it's sufficient to show just that outline to communicate that this is advertising for a mobile app.
- derefr 8y agoIt makes a lot of sense, too. It's like AOL keywords, or hashtags, or even phone numbers: all attempts to brand the idea of "dial X to get Y." In this case, it's "press the button that looks like X to get Y."