Conversion rates in competitive categories on Amazon usually drop by 50% or more when star ratings drop from 4.26 to 4.24. You could have a product converting a

Conversion rates in competitive categories on Amazon usually drop by 50% or more when star ratings drop from 4.26 to 4.24. You could have a product converting at 10% go down to 4% or less after the rating drop. The perception difference is absolutely gigantic even if the actual difference is inconsequential.