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I think how it would work (if I amazon wanted it to) is that the supplier would send the list of signatures for the next 200 products to amazon (which would the

I think how it would work (if I amazon wanted it to) is that the supplier would send the list of signatures for the next 200 products to amazon (which would then check for duplicates). Presumably these signatures could be scanned from a barcode format programatically. Also, consumers believing they had a fake product could then go to the website of these manufacturers, who would have an incentive to make a web-ui to reveal duplicates/phonies. I'm not gonna pretend I've invented a perfect end-to-end solution here, but if I'm getting 90% of the way there in 10 minutes then let's not pretend it's unsolvable.

taeric 8y ago
Apologies if my tone made it sound dismissive. I'm genuinely interested in how this could be made to work. I agree in thinking a full on handshake would be required. Not sure how instrumented all of the suppliers would be. And I'd imagine that is where a lot of the pain to build a solution like this would be. Any other approaches that you could think of that don't require cooperation from every party? There is also the question of cost and basic reach. You assert this gets 90% of the way there. Do we really think the fake problem is over 10% of traffic today? I'd be surprised if that is the case. I don't have numbers, but I would expect this to be in the .1% range. At the scale of a large store, that is still a giant number.