This. People are conflating social mores with business practices. São Paulo is a much more globalized city than Rio, which is really navel-gazing. (Most famili

This. People are conflating social mores with business practices. São Paulo is a much more globalized city than Rio, which is really navel-gazing. (Most families in Rio can trace their ancestry centuries back, while São Paulo is usually the largest $(nationality-descent) population outside $(homecountry). This makes for cultural differences.) But: it's not like carioca customs bleed over to the workplace any more than, say, West Texan customs do. I mean, at my workplace we wear suits but not ties; whenever in São Paulo we tie up. That's most of it.