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I would, however, postulate that Amazon is aware that fake positive reviews only buy them short term benefits with long term disadvantages. Having a cheap/free
by arrrg 8y ago
I would, however, postulate that Amazon is aware that fake positive reviews only buy them short term benefits with long term disadvantages.
Having a cheap/free way to evaluate products by letting the customers do it is an advantage, especially if your goal is to sell everything (so you have no hope to evaluate it all yourself) – but it’s only an advantage if some useful signal is provided.
With strings of negative purchasing experiences customers might begin to look somewhere else. That’s why Amazon has a vested interest to provide reviews that are more signal than noise.
- tcbawo 8y agoExcept, will they look elsewhere? The current trend seems to suggest otherwise.
- TuringTest 8y agoAlso, will the sporadic negative experiences be enough for users to leave the site, if they are distributed among all the infrequent buyers?
- insickness 8y agoMaybe not leave the site, but at least distrust negative reviews. I recently bought some towels that had amazing reviews. The towels sucked. That won't make me stop using Amazon for things in which I already have confidence but it will stop me from relying on their reviews. I will buy things like towels elsewhere.