This kind of doesn't surprise me. I know I tend to buy what has the best price/star ratio. Whether or not Amazon is directly involved, I don't know. But given

This kind of doesn't surprise me. I know I tend to buy what has the best price/star ratio. Whether or not Amazon is directly involved, I don't know. But given how quickly marketing got attached to social media, I imagine gaming reviews is just another part of an online presence package, along with controlling search results, and getting something popular into social outlets (a meme is highly desired). Irony being people are starting to adapt and most of these social media and reviews will just be bots commenting on each other.