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Well, this bad UX has a positive consequence for Amazon, unintended or not. Products with good reviews generate more sales than those with comments stating pro
by TuringTest 8y ago
Well, this bad UX has a positive consequence for Amazon, unintended or not.
Products with good reviews generate more sales than those with comments stating problems with the product or delivery process, specially among infrequent buyers. (Frequent buyers may learn to ignore comments altogether, or at least spot valuable comments from fakes).
So the bad pattern is not allowing fake reviews as much as it is rejecting legitimate negative reviews.
- arrrg 8y agoI would, however, postulate that Amazon is aware that fake positive reviews only buy them short term benefits with long term disadvantages. Having a cheap/free way to evaluate products by letting the customers do it is an advantage, especially if your goal is to sell everything (so you have no hope to evaluate it all yourself) – but it’s only an advantage if some useful signal is provided. With strings of negative purchasing experiences customers might begin to look somewhere else. That’s why Amazon has a vested interest to provide reviews that are more signal than noise.
- tcbawo 8y agoExcept, will they look elsewhere? The current trend seems to suggest otherwise.
- TuringTest 8y agoAlso, will the sporadic negative experiences be enough for users to leave the site, if they are distributed among all the infrequent buyers?
- insickness 8y agoMaybe not leave the site, but at least distrust negative reviews. I recently bought some towels that had amazing reviews. The towels sucked. That won't make me stop using Amazon for things in which I already have confidence but it will stop me from relying on their reviews. I will buy things like towels elsewhere.