Well to be fair this is really the target market for those sorts of posts and discussions. Equally the same could be said of the Firefox blog post I guess, that

Well to be fair this is really the target market for those sorts of posts and discussions. Equally the same could be said of the Firefox blog post I guess, that it was intended only for other branding people, and that by posting it here it is outside of the interests of many people here (though as it was addressed to the community I don't believe that to be the case). However when branding guys write these sorts of posts, they very often write it as if they're preaching to the unwashed masses. Clearly everything that was before is now terrible, our new icons resemble the very essence of our business/existence/the human condition, and we will deign to allow you to experience it. Bonus points if they fit "growing the brand" in there somewhere!