In South Africa we have a similar concept of time, 'now' means in 15 minutes to a half hour, 'now now' can mean anything from 15 minutes to 3 hours, 'just now'

In South Africa we have a similar concept of time, 'now' means in 15 minutes to a half hour, 'now now' can mean anything from 15 minutes to 3 hours, 'just now' can mean anything from a few hours to a few days. A meeting scheduled for 12 will unlikely have anyone in the room at 12. In contrast to our Swiss business partners where a meeting at 12 will start within 15 seconds of 12 - I've learnt to keep a calendar with reminders since working with the Swiss. Arriving within the first hour of a party start time means you are volunteering to prepare food, make a fire and move chairs. Never go hungry to a braai (barbecue) as lunch will be eaten at 6pm and dinner around midnight!