> Why not penalize by percentage? The ACCC usually does do it this way. Some recent examples: https://www.accc.gov.au/media-release/air-nz-penalised-15-millio

> Why not penalize by percentage? The ACCC usually does do it this way. Some recent examples: https://www.accc.gov.au/media-release/air-nz-penalised-15-million-for-price-fixing https://www.accc.gov.au/media-release/air-nz-penalised-15-mi... - Air NZ penalised $15m https://www.accc.gov.au/media-release/iphone-and-ipad-misrepresentations-cost-apple-inc-9-million-in-penalties https://www.accc.gov.au/media-release/iphone-and-ipad-misrep... - Apple fined $9m https://www.accc.gov.au/media-release/domain-name-corp-and-domain-name-agency-to-pay-195-million-in-penalties https://www.accc.gov.au/media-release/domain-name-corp-and-d... - Domain Name Corp/Agency fined $1.95m You'll see that most of these amounts are pretty close to the amount the companies made from the activities and scale with the size of their operations