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I very much agree. Marketing people will always want to design fresh things because that's what they love to do. Once their product dies, they move on to someth

I very much agree. Marketing people will always want to design fresh things because that's what they love to do. Once their product dies, they move on to something else. Marketing people also believe that you can sell anything with a fresh coat of paint. They are trained to sell. I think the new icons are awful. You don't even see it's Firefox anymore. God I dislike marketing people so much. :(

arthurfm 8y ago
> You don't even see it's Firefox anymore Are Mozilla's designers simply following the 'debranding' or 'decorporatizing' trend? [1] [2] [1] https://www.theatlantic.com/business/archive/2016/09/the-age-of-the-wordless-logo/499166/?single_page=true https://www.theatlantic.com/business/archive/2016/09/the-age... [2] https://news.ycombinator.com/item?id=17649985 https://news.ycombinator.com/item?id=17649985
- anonymousCar 8y ago
  Opened that Atlantic article and it prompted my phone for camera a d microphone permissions.
dosy 8y ago
This often works out poorly. Tide lost market share / suffered pushback when it changed it's branding / colors even a little bit. https://hbr.org/2017/01/customer-loyalty-is-overrated https://hbr.org/2017/01/customer-loyalty-is-overrated
derefr 8y ago
The new icons aren’t intended for Firefox itself; they’re intended for projects like Quantum, or developer tools, or other parts of the FF ecosystem that should look “Firefox-y.”
deltron3030 8y ago
What happend is that web design got more professional compared to times when FF started out as a brand, and they want to appeal to web designers (and graphic designers entering the field) and the overall design community, which has a bias towards modern minimal designs, where Firefox doesn't really fit in. Their Mozilla rebrand was fresh. It could be a good idea to start a new brand, and develop the name and shapes together, without the limitations of the existing Firefox brand. With all the design talent surrounding them, they could come up with something stunning.
pmontra 8y ago
If they don't have anything to design they are fired and have to go find another job. So they actively look for things to design and propose changes. Remember the moz://a brand change? I wonder if there is any way to measure the benefits of it, except for the paychecks to the designers. Edit: I realized that it could be another thing. They are signalling they are alive and well. Similar to buying a 200k sport car. See how much money I can afford to do without?

arthurfm 8y ago

> You don't even see it's Firefox anymore Are Mozilla's designers simply following the 'debranding' or 'decorporatizing' trend? [1] [2] [1] https://www.theatlantic.com/business/archive/2016/09/the-age-of-the-wordless-logo/499166/?single_page=true https://www.theatlantic.com/business/archive/2016/09/the-age... [2] https://news.ycombinator.com/item?id=17649985 https://news.ycombinator.com/item?id=17649985

anonymousCar 8y ago
Opened that Atlantic article and it prompted my phone for camera a d microphone permissions.

dosy 8y ago

This often works out poorly. Tide lost market share / suffered pushback when it changed it's branding / colors even a little bit. https://hbr.org/2017/01/customer-loyalty-is-overrated https://hbr.org/2017/01/customer-loyalty-is-overrated

derefr 8y ago

The new icons aren’t intended for Firefox itself; they’re intended for projects like Quantum, or developer tools, or other parts of the FF ecosystem that should look “Firefox-y.”

deltron3030 8y ago

What happend is that web design got more professional compared to times when FF started out as a brand, and they want to appeal to web designers (and graphic designers entering the field) and the overall design community, which has a bias towards modern minimal designs, where Firefox doesn't really fit in. Their Mozilla rebrand was fresh. It could be a good idea to start a new brand, and develop the name and shapes together, without the limitations of the existing Firefox brand. With all the design talent surrounding them, they could come up with something stunning.

pmontra 8y ago

If they don't have anything to design they are fired and have to go find another job. So they actively look for things to design and propose changes. Remember the moz://a brand change? I wonder if there is any way to measure the benefits of it, except for the paychecks to the designers. Edit: I realized that it could be another thing. They are signalling they are alive and well. Similar to buying a 200k sport car. See how much money I can afford to do without?