4 ms·

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-c

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... Don't forget to dimensionalize exponentially, kids!

nkkollaw 8y ago
This is one of the dumbiest things I've ever seen. Amazing.
- fnord123 8y ago
  > This is one of the dumbiest things I've ever seen. > dumbiest
  - nkkollaw 8y ago
    Dumbest..?
- panda888888 8y ago
  I think it's great. The pitch is a cheesy piece of art itself. And Pepsi actually chose that logo!
azeirah 8y ago
What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!
Nadya 8y ago
Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage. This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.
- cmg 8y ago
  At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses. When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.
  - ethbro 8y ago
    When the line between genius and bullshit is so thin, and the metrics for success completely arbitrary... Design masturbation like that was one of the reasons I got out of architecture (the building kind) and into computer science.
js8 8y ago
Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.

4 ms·

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-c

by nemo1618 8y ago

nkkollaw 8y ago
This is one of the dumbiest things I've ever seen. Amazing.
- fnord123 8y ago
  > This is one of the dumbiest things I've ever seen. > dumbiest
  - nkkollaw 8y ago
    Dumbest..?
- panda888888 8y ago
  I think it's great. The pitch is a cheesy piece of art itself. And Pepsi actually chose that logo!
azeirah 8y ago
What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!
Nadya 8y ago
Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage. This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.
- cmg 8y ago
  At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses. When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.
  - ethbro 8y ago
    When the line between genius and bullshit is so thin, and the metrics for success completely arbitrary... Design masturbation like that was one of the reasons I got out of architecture (the building kind) and into computer science.
js8 8y ago
Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.