Exactly. This looks like yet another attempt to detach Firefox the Brand from Firefox the Web Browser. Mozilla has tried this a number of times already, and th

Exactly. This looks like yet another attempt to detach Firefox the Brand from Firefox the Web Browser. Mozilla has tried this a number of times already, and they fail spectacularly every time. I wish they'd just own the fact that they're making a web browser, and focus on making it the best web browser in the world. Not some generic platform. Purpose meets performance? WTF? It's so generic, it could be the tagline for any automobile, sportswear, or study aid.