5 ms·

> Think if Coca-Cola changed its logo Semi-related, Pepsi has made major changes to their logo multiple times, https://www.logaster.com/blog/pepsi-logo/ https:

> Think if Coca-Cola changed its logo Semi-related, Pepsi has made major changes to their logo multiple times, https://www.logaster.com/blog/pepsi-logo/ https://www.logaster.com/blog/pepsi-logo/ Coca-Cola's changes have been less dramatic, the font has mostly stayed the same.

nojvek 8y ago
They have an opportunity to being a bunch of really cute animals if they want a suite of logos. A big part of why I was attracted to Firefox when I was young is I had a brand association in my mind “it a fiery-fox, the fastest browser on the planet” (I guess until chrome came along). With quantum it feels fast and lightweight again. Same with thunderbird mail client. I iconic logo and a brand that would make an imprint. I guess I always had a thing for animals. That’s what Ubuntu was my favorite distro. The names - Breezy Badger, Warty Warthog e.t.c Animals evoke an emotion, they represent something.
nemo1618 8y ago
Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... Don't forget to dimensionalize exponentially, kids!
- nkkollaw 8y ago
  This is one of the dumbiest things I've ever seen. Amazing.
  - fnord123 8y ago
    > This is one of the dumbiest things I've ever seen. > dumbiest
    - nkkollaw 8y ago
      Dumbest..?
  - panda888888 8y ago
    I think it's great. The pitch is a cheesy piece of art itself. And Pepsi actually chose that logo!
- azeirah 8y ago
  What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!
- Nadya 8y ago
  Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage. This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.
  - cmg 8y ago
    At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses. When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.
    - ethbro 8y ago
      When the line between genius and bullshit is so thin, and the metrics for success completely arbitrary... Design masturbation like that was one of the reasons I got out of architecture (the building kind) and into computer science.
- js8 8y ago
  Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.
everybodyknows 8y ago
All those fancy words, and yet they couldn't manage simple number agreement -- "reoccurring phenomena".
menor 8y ago
This made my day, it looks like a proposal Gavin Benson would buy.

nojvek 8y ago

They have an opportunity to being a bunch of really cute animals if they want a suite of logos. A big part of why I was attracted to Firefox when I was young is I had a brand association in my mind “it a fiery-fox, the fastest browser on the planet” (I guess until chrome came along). With quantum it feels fast and lightweight again. Same with thunderbird mail client. I iconic logo and a brand that would make an imprint. I guess I always had a thing for animals. That’s what Ubuntu was my favorite distro. The names - Breezy Badger, Warty Warthog e.t.c Animals evoke an emotion, they represent something.

nemo1618 8y ago

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... Don't forget to dimensionalize exponentially, kids!

nkkollaw 8y ago
This is one of the dumbiest things I've ever seen. Amazing.
- fnord123 8y ago
  > This is one of the dumbiest things I've ever seen. > dumbiest
  - nkkollaw 8y ago
    Dumbest..?
- panda888888 8y ago
  I think it's great. The pitch is a cheesy piece of art itself. And Pepsi actually chose that logo!
azeirah 8y ago
What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!
Nadya 8y ago
Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage. This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.
- cmg 8y ago
  At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses. When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.
  - ethbro 8y ago
    When the line between genius and bullshit is so thin, and the metrics for success completely arbitrary... Design masturbation like that was one of the reasons I got out of architecture (the building kind) and into computer science.
js8 8y ago
Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.

everybodyknows 8y ago

All those fancy words, and yet they couldn't manage simple number agreement -- "reoccurring phenomena".

menor 8y ago

This made my day, it looks like a proposal Gavin Benson would buy.