2 ms·
I don't exactly dislike the new browser logo (although I think going less circular is dumb) so much as I think it's unnecessary. My bigger issue is that the ot
by Avshalom 8y ago
I don't exactly dislike the new browser logo (although I think going less circular is dumb) so much as I think it's unnecessary.
My bigger issue is that the other 9 logos don't use the same design motif beyond the colors.
The browser logo is a "fox" encircling the globe leaving a trail of fire, or speed. This is perfectly fine for a global communications tool named firefox that thinks "purpose meets performance" is it's brand identity.
but if you want to use the same design tools for the same brand identity: you need to focus on things that imply performance which none of them do except maybe a rocket. and you need them to evoke each other which, imagine for a second those were all random colored and on your phone's home screen; what about them is thematically unifying?