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I disagree, I think display ads work much better than text ads. Display ads have the benefit of always being SEEN, which means that I'm getting the message the
by Readmore 18y ago
I disagree, I think display ads work much better than text ads. Display ads have the benefit of always being SEEN, which means that I'm getting the message the advertiser wanted. When I see display ads for some TV show, game, or upcoming movie it registers with me even if I don't click though on the ad.
- pchristensen 18y agoUnless you use AdBlock :)
- mtts 18y agoJakob Nielsen says you're wrong: http://www.useit.com/alertbox/banner-blindness.html http://www.useit.com/alertbox/banner-blindness.html And my own very advanced N=1 research on myself says that too.
- tomjen 18y agoA useful Jakob Nielsen link - thank you.
- Readmore 18y agoI'm sure Jakob Nielsen can make his statistics say anything he wants, just like everyone else's statistics. All I'm saying is that I hardly, if ever, click on a text ad but I do see banner ads. Different kinds of web surfers are impacted by different advertising schemes, we can't always fit everyone into one little box.