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That's not a problem, or at least it's not a problem outsiders can solve, it's a problem only the Theatre chains can solve. If MoviePass had negotiated great d
by valuearb 8y ago
That's not a problem, or at least it's not a problem outsiders can solve, it's a problem only the Theatre chains can solve.
If MoviePass had negotiated great discounts and co-marketing agreements with the chains up front to re-sell their unused seating inventory, it might have made sense. As they did it was one of the dumbest business ideas ever, and gives credence to the rumor that early backers were trying to launder money from a previous fraud.