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> Hmm, I had (apparently wrongly) assumed this had become common knowledge. me too. maybe NPR is behind the times. also: Amazon is a sponsor of NPR (just sayin
by HillaryBriss 8y ago
> Hmm, I had (apparently wrongly) assumed this had become common knowledge.
me too. maybe NPR is behind the times. also: Amazon is a sponsor of NPR (just sayin')
> amazon claimed it was only roughly 1% of all reviews that were paid for.
yes. that's right. the 1% figure also appears in the NPR article:
"Our approximation is that less than 1 percent of reviews are inauthentic," says Sharon Chiarella, vice president of community shopping at Amazon.
- toss1 8y agoEven if we make the (dubious, imo) assumption that the low 1% figure is accurate, it can still be a huge problem. There are 480 million products on Amazon, many in somewhat obscure categories. Seems that if the fake reviews are simply concentrated in a popular 1% slice, we've got almost 5 million popular products with ~~100% fake reviews. Obviously oversimplified, but the likelihood is that the reviews are sufficiently concentrated to be a problem using their own figures, and the real figures are likely higher
- canes123456 8y agoI would not assume that. The impact of a paid review decreases as the number of reviews increases. ie it probably better to pay for reviews for a low volume or new product