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Hmm, I had (apparently wrongly) assumed this had become common knowledge. Now I am beginning to wonder what percentage of people are aware of this issue. On a
by richjdsmith 8y ago
Hmm, I had (apparently wrongly) assumed this had become common knowledge.
Now I am beginning to wonder what percentage of people are aware of this issue.
On a different note, I saw elsewhere (Axiom perhaps? I cannot remember) that amazon claimed it was only roughly 1% of all reviews that were paid for. Which based on my past experience in E-Commerce, seems significantly lower than would be estimates.
- HillaryBriss 8y ago> Hmm, I had (apparently wrongly) assumed this had become common knowledge. me too. maybe NPR is behind the times. also: Amazon is a sponsor of NPR (just sayin') > amazon claimed it was only roughly 1% of all reviews that were paid for. yes. that's right. the 1% figure also appears in the NPR article: "Our approximation is that less than 1 percent of reviews are inauthentic," says Sharon Chiarella, vice president of community shopping at Amazon.
- toss1 8y agoEven if we make the (dubious, imo) assumption that the low 1% figure is accurate, it can still be a huge problem. There are 480 million products on Amazon, many in somewhat obscure categories. Seems that if the fake reviews are simply concentrated in a popular 1% slice, we've got almost 5 million popular products with ~~100% fake reviews. Obviously oversimplified, but the likelihood is that the reviews are sufficiently concentrated to be a problem using their own figures, and the real figures are likely higher
- canes123456 8y agoI would not assume that. The impact of a paid review decreases as the number of reviews increases. ie it probably better to pay for reviews for a low volume or new product