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The System 1 Masterbrand Icon is GitLab[1]. The System 2 Masterbrand Icon is the flag of Phoenix, AZ[2]. Both seem very bland and generic to me. I wanted to l

The System 1 Masterbrand Icon is GitLab[1]. The System 2 Masterbrand Icon is the flag of Phoenix, AZ[2]. Both seem very bland and generic to me. I wanted to like them, I really did, but those are just... extremely unoriginal. [1] https://en.wikipedia.org/wiki/GitLab https://en.wikipedia.org/wiki/GitLab [2] https://en.wikipedia.org/wiki/Flag_of_Phoenix https://en.wikipedia.org/wiki/Flag_of_Phoenix.

fl0wenol 8y ago
I don't know if I agree on [1], because the GitLab icon draws the eye horizontally, while the System 1 proposal is vertically oriented. That it (intentionally) looks like an open book or magazine also distinguishes it. I think the dual image illusion (magazine/fox) is clever and it works close up and scaled down.
jccalhoun 8y ago
I think the system 1 icon is too similar to gitlab which is a shame since I like that one the best. I would like it as the default browser icon instead of a round icon.
- ucarion 8y ago
  Note that under both proposed systems, the icon of Firefox-the-browser would remain the same. The "Gitlab-like" vulpine logo would be that of Mozilla, whose logo is the "://" thing right now.
  - currysausage 8y ago
    That "://" logo would be one year old. [1] And yeah, it does look stale already. I appreciate thoughtful design, but IMO the frequency of redesigns of Mozilla branding/subbranding/websites/subdomains only communicates a sense of vanity at this point. The visual schizophrenia between trustworthy software developer and NGO doesn't help. [1] https://www.underconsideration.com/brandnew/archives/new_logo_for_mozilla_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_log...
    - tomc1985 8y ago
      They need to go back to the Mozilla dino Sick of seeing companies be so skittish with the boldness of their branding. These new designs look like more late-2010's-era hot garbage.
    - pvinis 8y ago
      I think I might be the only person in the world that actually likes the moz://a logo.. But like most people say here, I am not a fan of the new system logos, but the system 2 browser logos are cool.
      - majewsky 8y ago
        Another fan of the moz://a logo here!
  - nitemice 8y ago
    I don't think that's what they're proposing. Mozilla's logo isn't changing. They want to add a new logo for Firefox, as a brand family. So the Fox-head logo would be used to identify the Firefox family of products, which they're saying they are going to grow. You end up with a hierarchy like: Mozilla -> Firefox -> Firefox Quantum/Focus/<insert new product here>
  - ohmatt 8y ago
    The Moz://a logo is... terrible IMO. It's not even really a "logo", it just seems like they were trying to be edgy and it didn't work.
    - majewsky 8y ago
      What's "not really a logo" about it? Is it because it's only a stylized version of the name? In this case, Coca-Cola probably doesn't have a logo either: https://en.m.wikipedia.org/wiki/Wordmark https://en.m.wikipedia.org/wiki/Wordmark
  - sdinsn 8y ago
    No- > Each system leads with a new Firefox masterbrand icon — an umbrella under which our product lines will live. It's a logo for the "Firefox ecosystem", not for Mozilla.
jesseb 8y ago
Yeah, as soon as I saw the System 1 Masterbrand I thought "GitLab"; probably not the reaction they're going for. These seem incredibly uninspired and unoriginal to me overall.
scrollaway 8y ago
OH, so that's why that icon felt so familiar. I thought it had already been made public long ago since I feel like I've known that icon forever... nope, Gitlab's.
joshvm 8y ago
I think the comparison with [2] is tenuous, but it does touch on some interesting history. The Mozilla browser logo used to be an actual Phoenix (https://www.logaster.com/blog/firefox-logo/ https://www.logaster.com/blog/firefox-logo/) until they got done for trademark infringement. Though it was a company, not a state that sued them. If anything it's more like the Thunderbird logo, upside down. However if we're going to shout plagiarisim, the Phoenix logo is strikingly familiar to the (Rebel) Alliance Starbird which predates it by about 20 years. Given that it was chosen by popular vote, is that surprising? There's also Vauxhall Motors which has a griffin, but looks somewhat similar.

fl0wenol 8y ago

I don't know if I agree on [1], because the GitLab icon draws the eye horizontally, while the System 1 proposal is vertically oriented. That it (intentionally) looks like an open book or magazine also distinguishes it. I think the dual image illusion (magazine/fox) is clever and it works close up and scaled down.

jccalhoun 8y ago

I think the system 1 icon is too similar to gitlab which is a shame since I like that one the best. I would like it as the default browser icon instead of a round icon.

ucarion 8y ago
Note that under both proposed systems, the icon of Firefox-the-browser would remain the same. The "Gitlab-like" vulpine logo would be that of Mozilla, whose logo is the "://" thing right now.
- currysausage 8y ago
  That "://" logo would be one year old. [1] And yeah, it does look stale already. I appreciate thoughtful design, but IMO the frequency of redesigns of Mozilla branding/subbranding/websites/subdomains only communicates a sense of vanity at this point. The visual schizophrenia between trustworthy software developer and NGO doesn't help. [1] https://www.underconsideration.com/brandnew/archives/new_logo_for_mozilla_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_log...
  - tomc1985 8y ago
    They need to go back to the Mozilla dino Sick of seeing companies be so skittish with the boldness of their branding. These new designs look like more late-2010's-era hot garbage.
  - pvinis 8y ago
    I think I might be the only person in the world that actually likes the moz://a logo.. But like most people say here, I am not a fan of the new system logos, but the system 2 browser logos are cool.
    - majewsky 8y ago
      Another fan of the moz://a logo here!
- nitemice 8y ago
  I don't think that's what they're proposing. Mozilla's logo isn't changing. They want to add a new logo for Firefox, as a brand family. So the Fox-head logo would be used to identify the Firefox family of products, which they're saying they are going to grow. You end up with a hierarchy like: Mozilla -> Firefox -> Firefox Quantum/Focus/<insert new product here>
- ohmatt 8y ago
  The Moz://a logo is... terrible IMO. It's not even really a "logo", it just seems like they were trying to be edgy and it didn't work.
  - majewsky 8y ago
    What's "not really a logo" about it? Is it because it's only a stylized version of the name? In this case, Coca-Cola probably doesn't have a logo either: https://en.m.wikipedia.org/wiki/Wordmark https://en.m.wikipedia.org/wiki/Wordmark
- sdinsn 8y ago
  No- > Each system leads with a new Firefox masterbrand icon — an umbrella under which our product lines will live. It's a logo for the "Firefox ecosystem", not for Mozilla.

jesseb 8y ago

Yeah, as soon as I saw the System 1 Masterbrand I thought "GitLab"; probably not the reaction they're going for. These seem incredibly uninspired and unoriginal to me overall.

scrollaway 8y ago

OH, so that's why that icon felt so familiar. I thought it had already been made public long ago since I feel like I've known that icon forever... nope, Gitlab's.

joshvm 8y ago

I think the comparison with [2] is tenuous, but it does touch on some interesting history. The Mozilla browser logo used to be an actual Phoenix (https://www.logaster.com/blog/firefox-logo/ https://www.logaster.com/blog/firefox-logo/) until they got done for trademark infringement. Though it was a company, not a state that sued them. If anything it's more like the Thunderbird logo, upside down. However if we're going to shout plagiarisim, the Phoenix logo is strikingly familiar to the (Rebel) Alliance Starbird which predates it by about 20 years. Given that it was chosen by popular vote, is that surprising? There's also Vauxhall Motors which has a griffin, but looks somewhat similar.