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So here's how I see this (and what I believe you're missing)... There may be 200 things you MUST do when you open a cake shop or burger joint. This being one o
by coffee 8y ago
So here's how I see this (and what I believe you're missing)...
There may be 200 things you MUST do when you open a cake shop or burger joint. This being one of them.
Having a service available, for a reasonable price, to help you take one of those 200 items off your plate is a value add, allowing you to focus on other areas of your business.
Further, yes, you can miss out on nonverbal and facial communication. But, you also get an honest answer. Most people don't want to give negative feedback face-to-face, and will lie just to avoid it.
Calling this lazy is, well, a bit harsh. It adds value.
- Invictus0 8y agoI don't see this as just another thing; this is an existential question for the business. Moreover, this is something you undertake in the planning phase. You should not be filing paperwork and buying shit before you even start your research/customer interviews. Plus, how can you really trust these results unless you did the research yourself? Are you going to base your entire business thesis on the results of a $300 survey? What do these results even mean, relatively speaking? I feel like speaking to customers is too important to contract away.
- BartBoch 8y agoI think we should not generalize in any way this. There are people that need this, and there are people that don't need this. As simple as that. Most of my customers are startup owners, where they need another form of validation before they will spend few months and their savings on a project.
- coffee 8y agoIt's hard to deny that there is a whole industry out there doing just this. It must be valuable to people, whether you think they are lazy or not, or it wouldn't exist. Here is someone filling that existing need, with their product, and being publicly transparent about it along the way. Kudos to them!