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I think you left out the most important thing - a BHAG focuses money. It's a giant bet. SCO's BHAG is the lawsuit, Netscape's BHAG was the browser, Pets.com's B
by cglee 16y ago
I think you left out the most important thing - a BHAG focuses money. It's a giant bet. SCO's BHAG is the lawsuit, Netscape's BHAG was the browser, Pets.com's BHAG was serving every pet - all bets that didn't pay off.
- mjfern 16y agoEstablishing a BHAG per se does not mean you've selected a good goal or that you will achieve the goal.